Showing posts with label Yue Zhang. Show all posts
Showing posts with label Yue Zhang. Show all posts

Thursday, April 17, 2014

social media

       I usually take my cellphone with me even go to restroom, and the social media seems has been the best friend of the current generation. Although there are many people say that the social media is like poison, because people always use it and even get addicted to it. But we cannot deny that the advantages of using social media, for example we make more friends and get more information.
       After using Facebook, I agree more that the characteristic of friend is a circle. When I am in the real life, I actually cannot get familiar with so many friends like Facebook, because of the limitation of distance that makes cannot touch with some other people. But when I use Facebook I feel even though the friends are far from me, I still can get knew that his current situation. Also, I can know some other friends from my close friends, because the friends circle that I can add them and know them gradually.

       The fastest news that are most some from social media, and we can realize some information earlier. Social media users are all separated in different area, so sometimes their random recording which can even shock the public from the plat of social media. Also, I can always follow a new on the social media, and the reality of the new are always convincing. Thus, social media is also good at the information broadcasting. So compared with the shortcomings of the social media, I think its advantages are more effective.

Wednesday, April 16, 2014

Advertisement and Brand


            Most time when I saw an advertisement which attract me a lot, I will think about to by the products of the brand. So the advertisement is important to a brand and will affect the interests straightly. I like the idea of Nike’s advertisement, because the designer will figure out the different idea based on the different style under the brand. Also, I like the other brand is coca cola, which made me even want to follow the advertisement in different seasons.
            Different from the general advertisement, there are always scenarios and specific theme in the advertisement of big brand and even they make a short video for their advertisement. The slogan of Nike is “just do it”, so its advertisement always represents this idea. There was one video in class I remembered which shows a teenager who wants to be a basketball player, and even though the life is hard and there are people who don’t think the boy can do well, but he never gives up. The short video shows the theme and attracts audiences well, so the brand actually affects people potentially.
            Also, the design is an important aspect for the brand broadcasting. My favorite coca cola advertisement is that several polar beers drink iced coca cola in North Pole. Even the environment is cold and the role is polar beer, it still makes people feel very cool and want to drink it and enjoy it. Thus, I pretty like the design.
            Good products are not enough for a company to make money, because the good idea which used in the advertisement is a good way to broad the brand.  

Tuesday, April 15, 2014

"Reality" TV

After watching so many fictional TV shows, the appearance of reality TV really attract me a lot. Different from the scenarios that have been designed, there are no scripts for the participants of reality TV to follow, so a lot of actual reactions are presented on TV. I like the characteristic of reality in the show, and some times I even want to connect myself if I was a participant show there. However, in my opinion, not all reality TVs is extremely real, especially represented on the participation of famous people.
I have been watched a Chinese reality TV which is called “two day and three nights”, and the participants are all famous people, like singers and movie actors. Broadly speaking, this is a good show that represents famous people many details that we don’t know before by following shot, and makes audiences know the different aspect of those people. But when famous people get involved in the reality TV show, I think the show will not be really “real” when people watch it. There are might be many interesting b-roll when they filmed, but thinking about the figure of famous people that in general occasion, those are shots might be cut. Thus, famous people participating in the reality TV is more like a method to improve the audience rating, and doesn’t make awesome reaction for the reality TV.

Thus, I think common people who get involved in the reality TV show are more real, because they don’t have too much limitation when they presents in front of camera.

Monday, April 14, 2014

Feminism Media

        About the talking about female character in media never stops in our life. According to many movies and TV shows, there are some people pointed out that the characteristic of female are always dominated by male, and females are just supporters of the patriarch. For example, male rarely are home cleaner and housewives, but these kinds of services always belong to female naturally. Also, the characteristic of service represented on that female is regarded as the sign of sex. When a beautiful lady shows up, there will be some sexual scenes show up. So most of time, female characters are not the main roles, or their actions cannot really push the scenario to move on. 
          The appearance of feminism shook the situation that female are not paid attention in the media context. They parade on the street and hold all kinds of banners to make more people pay attention to the unbalanced situation between female and male. So feminists believe that the media often presents women as cleaners, housewives, domestic servants providing comfort and support for men, a man’s sex object to service men’s sexual needs. Feminists believe that this gender representation is an aspect of patriarchy. Feminists believe that the media suggests these roles are natural and normal. Actually, the effects are obvious that many start to think about the phenomenon, and there are more and more shows and movies about female subjects are produced. I think people should focus more on female roles, because they cannot be ignored and just show on the frame.  

Saturday, April 12, 2014

Princess Dream


Disney is a big factory of producing dreams, especially princess dreams for girls. No matter which movie, the ending of every actress are beatific and they are all wearing the beautiful princess clothes. When I was young, I liked to watch the Snow White and Cinderella again and again. Even though Snow White who has a mean mother and almost killed by her mother, there will be a Mr. Right come to her and save her because she is a princess and looks beautiful. Also, although Cinderella had no beautiful clothes for party, there is angel can wear her up and the prince eventually chose her. So like the video played in the class, I was like the girl who regarded herself as a girl, and I likes to wear pink skirt and always asked my mom to buy the Barbie for me and I can wear her up.
The psychology of princess dream most exists in young girls, because they are growing up, and they haven’t known the world clearly. So they childishly think that they also can be princesses, which even cause their behaviors changed in real life. In my opinion, it is a good design that many female figures are used into cartoon that overturns the situation that male figure occupied the frame long time. However, sometimes it caused the negative effects of young children’s thoughts, and the wonderful scenarios will make them lost right judgments when they do something. Thus, the princess might hurt young children for some aspects.