After watching the Pantene Commercial in class, it raised some questions for me. I really appreciated all of the discussion happening and did not particularly disagree with the popular opinion that seemed to claim, "Maybe it's not the most ethical, but we'd much rather here this message than the one that sexualizes women to sell things." I don't think this opinion is wrong, it makes sense, I'd rather have feminism sell things than sex.
I did bring my questions to the discussion as well, and decided to further research the topic. First of all, my leeriness has to do with the concept that Pantene could be using a message that they do perhaps believe, but are using it simply to promote their wealth and not actually promoting activism for feminism. I did find out that Pantene's Whip It Campaign is doing good things for feminism in the Phillippines. I don't think I am perfectly at ease with this business strategy, but in the end, analyzing media does not change it. I suppose I should be grateful for the change in marketing strategies.
The campaign seems to generate it's supporters digitally, and the objective seems to be raising awareness. Raising awareness is a great thing, however, with all of the revenue they will generate from this campaign - it seems like donating funds for this cause would be…well, necessary?
The ad did however get noticed by Miss Representation, which is some awareness I can't be too upset about.
https://www.facebook.com/MissRepresentationCampaign/posts/645439362166159
I did bring my questions to the discussion as well, and decided to further research the topic. First of all, my leeriness has to do with the concept that Pantene could be using a message that they do perhaps believe, but are using it simply to promote their wealth and not actually promoting activism for feminism. I did find out that Pantene's Whip It Campaign is doing good things for feminism in the Phillippines. I don't think I am perfectly at ease with this business strategy, but in the end, analyzing media does not change it. I suppose I should be grateful for the change in marketing strategies.
The campaign seems to generate it's supporters digitally, and the objective seems to be raising awareness. Raising awareness is a great thing, however, with all of the revenue they will generate from this campaign - it seems like donating funds for this cause would be…well, necessary?
The ad did however get noticed by Miss Representation, which is some awareness I can't be too upset about.
https://www.facebook.com/MissRepresentationCampaign/posts/645439362166159
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