Advertisement and Brand

            Most time when I saw an advertisement which attract me a lot, I will think about to by the products of the brand. So the advertisement is important to a brand and will affect the interests straightly. I like the idea of Nike’s advertisement, because the designer will figure out the different idea based on the different style under the brand. Also, I like the other brand is coca cola, which made me even want to follow the advertisement in different seasons.

            Different from the general advertisement, there are always scenarios and specific theme in the advertisement of big brand and even they make a short video for their advertisement. The slogan of Nike is “just do it”, so its advertisement always represents this idea. There was one video in class I remembered which shows a teenager who wants to be a basketball player, and even though the life is hard and there are people who don’t think the boy can do well, but he never gives up. The short video shows the theme and attracts audiences well, so the brand actually affects people potentially.

            Also, the design is an important aspect for the brand broadcasting. My favorite coca cola advertisement is that several polar beers drink iced coca cola in North Pole. Even the environment is cold and the role is polar beer, it still makes people feel very cool and want to drink it and enjoy it. Thus, I pretty like the design.

            Good products are not enough for a company to make money, because the good idea which used in the advertisement is a good way to broad the brand.