Online Social Game - "Happy Farm"

If you select the popular network words in China, "Happy Farm" must be on the list. It generates from a rising video game called "Happy Farm” – an online social game. “Hi, did you steal food yet?” – It has already become a conventional greeting. Since it was released in November 2008, “Happy Farm” made a hit at a staggering speed in cyber-network market, hundreds of thousands of Internet users become diligent “farmer”. Every day, growing vegetables, harvesting them and stealing other’s crop have become “farmers” everyday task. Less than a year, this development cost less than 10 million game quickly occupied the campus network, QQ space and other famous social networking platform. It owns more than 16 million most active users and the expected profit of it this year is nearly 300 million Yuan. the function of the negative effects in mass media narcotic is mainly reflected in two aspects: First, because the message of the mass media brings vast quantities of information that is overwhelmed, cause to waist a lot of time on engaging in such audio-visual activities instead of social practice. That’s why the social relations among the public has become increasingly distant and cold. Second, to get information of social understanding and social activities in this way could provide public the vision satisfactory. In this way, they will gradually loss the cognitive initiative so that to weaken people's ability to act. In fact, the principal of creating “Happy Farm” has always been the “entertainment ". We can own with a blue sky, a vegetable when we play the game, but we should know that this is just the virtual world and would never become a reality. We just get happy from them, nothing more. The audience should be the spirit of "entertainment" principle, with a critical eye to accept the "Happy Farm", so that we will have the ability to control its impact.